{"id":2695,"date":"2020-12-13T16:57:13","date_gmt":"2020-12-13T15:57:13","guid":{"rendered":"http:\/\/nabilamara.fr\/?post_type=portfolio&p=2695"},"modified":"2021-02-03T20:24:27","modified_gmt":"2021-02-03T19:24:27","slug":"urdla","status":"publish","type":"portfolio","link":"http:\/\/nabilamara.fr\/?portfolio=urdla","title":{"rendered":"URDLA"},"content":{"rendered":"
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Le centre international de l’estampe & du livre<\/span><\/h2>\n<\/div>\n
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\u2014
\n<\/span>Art direction, <\/span><\/strong><\/span><\/span>Branding
\n<\/span><\/strong><\/span><\/span>Travail de groupe
\n<\/span><\/em>2018<\/span><\/strong><\/h4>\n<\/div>\n
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L’URDLA, centre international de l’estampe et du livre\u00a0<\/span><\/span><\/span>\u00e0 Villeurbanne est un centre qui regroupe <\/span><\/span><\/span>des\u00a0ateliers d’impression<\/span><\/span> (taille-douce, litographie…), <\/span><\/span><\/span>une galerie d’exposition et <\/span><\/span><\/span><\/span><\/span>une librairie.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n

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\u2014
\n<\/span><\/span><\/span><\/span><\/strong><\/span>Logotype<\/strong><\/span><\/h2>\n
La typographie est brute et impactante, \u00e0 l’image de l’impact des estampes sur le papier. Cet impact d’estampe est accentu\u00e9 avec les empattements sur les lettres R, L et A. La grille blanche d\u00e9voile la rigueur de l’URDLA, omnipr\u00e9sente sur tous les domaines d’expertise du centre.<\/span><\/div>\n<\/div>\n
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\u2014
\n<\/span><\/span><\/span><\/span><\/strong><\/span>D\u00e9pliant de pr\u00e9sentation<\/strong><\/span><\/h2>\n
Le d\u00e9pliant contient toutes les informations relatives \u00e0 l’actualit\u00e9 de l’URDLA, les expositions en cours et les informations pratiques.\u00a0<\/span><\/span>Il pr\u00e9sente en son sein une brochure d\u00e9tachable qui d\u00e9crit toutes les activit\u00e9s pour le grand public comme les stages pratiques.<\/span><\/span><\/span><\/div>\n<\/div>\n
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\u2014 <\/span><\/span><\/span><\/span><\/strong><\/span>Communication imprim\u00e9e<\/strong><\/span><\/h2>\n
Elles fonctionnent ensemble pour d\u00e9voiler le nom du centre, mais \u00e9galement toute seule, car on peut lire sur chacune toutes les informations relatives \u00e0 l’URDLA.<\/span><\/span><\/div>\n
La couleur verte fluo de l’identit\u00e9 et des affiches permet de se d\u00e9marquer des centres d’arts contemporains. Les lettres qui chevauchent le blanc et le vert expriment la dualit\u00e9 du centre, actif avec les ateliers, les stages pratiques et contemplatif avec les expositions et les visites.<\/span><\/div>\n<\/div>\n
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\u2014
\n<\/span><\/span><\/span><\/span><\/strong><\/span>D\u00e9pliant de pr\u00e9sentation<\/strong><\/span><\/h2>\n

Le site web de l’URDLA s’inspire de l’identit\u00e9 visuelle que nous avons d\u00e9finie. Le scroll horizontal est atypique, \u00e0 l’image des activit\u00e9s du\u00a0centre, et on retrouve sur la homepage tous les domaines d’expertise de l’URDLA.<\/span><\/p>\n<\/div>\n

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Le centre international de l’estampe & du livre \u2014 Art direction, Branding Travail de groupe 2018 L’URDLA, centre international de l’estampe et du livre\u00a0\u00e0 Villeurbanne est un centre qui regroupe des\u00a0ateliers d’impression (taille-douce, litographie…), une galerie d’exposition et une librairie. \u2014 Logotype La typographie est brute et impactante, \u00e0 l’image de l’impact des estampes sur […]<\/p>\n","protected":false},"author":1,"featured_media":3612,"comment_status":"open","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"yoast_head":"\nURDLA • Nab!l Amara<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/nabilamara.fr\/?portfolio=urdla\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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